Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Reader Leonard M. Lodish

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Kindle Edition

336 pages


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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Reader  by  Leonard M. Lodish

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company Reader by Leonard M. Lodish
| Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 336 pages | ISBN: | 10.43 Mb

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.—Jill Beraud, Executive Vice President,MoreThe principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.—Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s SecretDifferentiate yourself more effectively, protect yourself against competition, and drive higher marginsBring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and moreFor marketers in every kind of company, from startup to global enterpriseFocus your marketing on what really works—and make the most of every marketing investment!Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support.

They draw on the authors’ decades of research and consulting, their cutting-edge work inWharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come.Build the foundation for extraordinary profitDiscover faster, smarter techniques for positioning, targeting, and segmentationDrive entrepreneurial attitude throughout all your marketing functionsMaster entrepreneurial pricing, advertising, sales management, promotion—and even hiringMaximize the value of all your stakeholder relationshipsProfit by marketing to investors, intermediaries, employees, partners, and usersGenerate, screen, and develop better product ideasEngage combat on the right battlefieldsLaunch new products to maximize their lifetime profitabilityStage the winning rollout: from fixing bugs to gaining reference accountsEvery dime you spend on marketing needs to work harder, smarter, faster.

Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain p...



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